Collaborations

Timberland enlists Raye for Celebrate The Icons campaign


09 10 2018

British singer/songwriter Raye has been named the latest face of Timberland, and has released a new video for the garage remix of her 2017 hit Decline as part of the footwear brand's Celebrate The Icons campaign.

The video promotes the new London Square boot, and 'features modern twists on 90s culture and pays homage to legendary music videos', with references to hip-hop stars including Missy Elliot, Aaliyah, Lauryn Hill, Beastie Boys, Snoop Dogg, and Dr Dre. Raye commented 'Icon is such a powerful word. As an artist, I think that to be truly iconic, your music, your style, your personality - it has to be 100% authentic'.

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